Implementare campanii PPC
Campaniile PPC (pay per click) au ca scop promovarii produselor sau serviciilor direct pe motoarele de cautare. Cel mai popular sistem de promovare PPC este Google Adwords, sistem care va ajuta sa apreti cu anunturi text la cautarile efectuate pe cel mai mare motor de cautare google.ro.
Tot prin intermediul Adwords puteti aparea cu bannere pe site-urile partenerilro google sau chiar cu anunturi text pe filmuletele de pe youtube.com
Fiind agentie partener verificata de google avem cunostinte in crearea si editarea Campaniilor Search, Campanii Display, Campanii Remarketing si Campanii Youtube
- Campanii Search – urmarim prin acest tip de campanie sa promovam serviciile sau produsele clientilor optinand o rata de conversie cat mai mare cu un cost per click cat mai mic,traficul sa fie targhetat si de o calitate buna, vizibilitate mare a anunturilor.
- Campanii Display – aceste tipuri de campanii permit afisarea reclamelro dvs. fie anunturi text fie imagini sau bannere animate pe site-urile partenerilor (youtube.com, libertatea.net, cnn.com, tocmai.ro si multi altii)
- Campanii Remarketing – aceste tipuri de campanii sunt cele mai importante pentru cei care doresc sa-si tine clientii aproape sau pe cei care nu au comandat inca un produs sau serviciu sa-i urmareasca pe internet si sa-i convinga cu oferte penrru a achizitiona un serviciu. Este o unealta foarte complexa pentru ca in aceste campanii se aduna informatii din analytics camapaniile de search si display si se intorc in campanii de display dar cu un alt continut.
- Campanii youtube – se promoveaza in deosebi brand-urile dar este o legatura foarte buna pentru campaniile de Remarketing, se afiseaza bannere publicitare pe filmuletele de pe youtube.com
Ce trebuie sa stim despre PPC si campaniile PPC
- Rezultatele campaniilor PPC sunt rezultate imediate
- Campaniile PPC realizate corect au cea mai buna rata de conversie (clik-uri, vizite sau tranzactii in ceea ce priveste magazinele online) pentru ca sunt adresate utilizatorilor direct interesati de aceste lucruri.
- Este cea mai eficienta unealta de promovare pentru pormotiile cu termen limitat
- Poti aparea primul pe motarele de cautare cu un produs sau serviciu nou intrat pe piata la care inca nu ai reusit sa fac inca SEO
- Campaniile PPC sunt o completare a campaniilor de SEO (de obicei pornesti o campanie SEO cu un numar limitat de cuvinte cheie si astepti rezultatele intre timp completezi prin campanii PPC la cuvintele cheie la care nu ai pozitie foarte buna in motoarele de cautare)
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